Mike Lindell

Mike LindellThe Mike Lindell Story: An American Dream

My name is Mike Lindell and I would like to tell you my story. I was addicted for more than twenty-five years to cocaine, crack, or alcohol. I found myself the object of an intervention by my drug suppliers in 2008. Three of Minneapolis’ biggest drug dealers refused to sell me crack after I had been up for fourteen consecutive days. They also put the word out on the street that no dealer was to sell to me.

   The three dealers told me, “You’re not getting any more from anybody. You made us a promise that someday you would come back and help us, and we’re not letting you die on us.”

   I told the dealers, “I have this platform.  I’m going to come back and I will have this foundation.” I would have these prophetic dreams.

   That night, one of the dealers took a photograph of a bedraggled Lindell and told him, “You’re going to need this picture for your book. You made a promise that you’d come back after you found Jesus or whatever -- you would come back and help us all.”  

   I told them I planned to start a foundation to help these dealers and others in need. Two of those three drug dealers are now Christians and work for me.

   I didn’t stop doing drugs that night, but that freedom came early in 2009. On January 16, 2009, I prayed this prayer, “Okay, God please [bring an end to] these addictions. I don’t want to have the desire again. I’ll do this platform thing you’ve got me on.” When I woke up the next morning, the desire was gone.”

   I invented his pillow in 2004 while still addicted to crack. It took about a year and a half to invent the pillow. I put all of my addiction into this. I went completely broke, mortgaged my house and everything. I was all in on this pillow.

   I lost my wife and my home. I faced adversity in trying to sell and distribute the pillows, as well as surviving a takeover effort of the company. I also shared about the provision of God at different points in my life and the business.

   In 2011, I pooled money from family and friends to air a MyPillow infomercial with a friend to assist me, but without a teleprompter or audience. At the time, I had five employees and living in my sister’s basement. We had five hundred employees forty days later. These are things that led up to my born-again experience. These were miracles. They don’t happen unless you have God, unless you have Jesus.

   Eric Metaxas, host of the Eric Metaxas Show, told me, “This is raw. This is beautiful. God worked on my life while I was a wreck and was operating on me while I was still on crack.”

   My foundation has become a reality. The Lindell Foundation takes care of the overhead and enables donors to give directly to meet specific needs. “Imagine a hundred percent of your money goes to the need. You pick your need, and you get to hear back about the difference you’re making.”

   U.S. Rep. Diane Black (R-Tenn.) also spoke during a fund-raising, urging the communicators to continue to defend religious liberty. “The freedom to express our beliefs openly, joyfully, and without reservation needs to be “fought for. It must be protected; and it must be handed on,” she said. “And I know that all of you fight for it every day, that freedom for the next generation.”

   Black encouraged the group of leaders at the Gaylord Opryland Resort & Convention Center to support the Conscience Protection Act (CPA), legislation she sponsored in this congressional session. The bill would keep pro-life, health-care workers from being coerced into participating in abortions and other procedures to which they object.

   “In the CPA, we are not seeking to change anyone’s mind, although I hope one day we will change everyone’s mind about abortion,” Black said. “We’re simply asking to protect the fundamental rights of Americans. No one should ever be forced to participate in killing an unborn child.”

   Barry Meguiar, founder and president of Revival Outside the Walls, closed the dinner by urging the Christian communicators to share the Gospel with others. “Sharing faith is not an option,” he said. “It’s not something for just somebody. It’s something for all of us. A Christian doesn’t need to lead an unbeliever in the sinner’s prayer in each encounter. Move everybody every day closer to Jesus, a waitress, a clerk in the store.”

   Revival Outside the Walls sponsored the dinner, an annual invitation-only gathering of the “principals” of NRB’s member organizations and specially-invited VIP guests.

Mike Lindell sleeps well at night. Not surprising, considering he invented the world’s most comfortable pillow – My Pillow.

   I would probably sleep just as soundly without a My Pillow resting beneath his head. I’m at peace with my life, forever dreaming up new ways to help thousands of people.

   A man reads the Bible inside of the Salvation Army housing. The Salvation Army is one of my most recent beneficiaries. I offered to donate 1,000 My Pillows to people served by Twin Cities Salvation Army housing programs.

  “That’s enough to give one pillow to each of the 900 people we house every night,” said Major Jeff Strickler, Twin Cities Salvation Army commander. “This is an incredible blessing.”

   In addition, I donated a My Pillow to each KOOL 108 Bell Ringer of the Day this Christmas season, thanking them for their volunteer service. God has given me an amazing platform, as a lifelong Minnesotan and devout Christian.

  Not long ago, God gave me something else that’s amazing: grace, during my darkest days of drug addiction, I received, “Victory over drug abuse.”

   I have a soft spot for The Salvation Army, because the organization helps people fight addiction.

   I know the battle well. I abused heavy drugs much of my life, starting with cocaine in 1982. I switched to crack cocaine in the late 1990s.

     My Pillow was starting to gain traction. I had been selling the product on the road at trade shows and state fairs. I first began developing the pillow in the early 2000s; when people tried the pillow and loved it, I knew I was on to something.

     From the moment I gave my life to God in 2009, My Pillow began experiencing one success after another.

   I have appeared on Fox. There were so many miracles; one-in-a-million kinds of things.

   At one point, My Pillow was hours away from shutting down. I owed $30,000 to a company that was the only manufacturer of a specific fabric needed to create a My Pillow. The company gave me a few days to pay, or that was it.

   My only hope was a man I met at a bar a couple of weeks before. The man said he knew some investors. I went back to the bar hoping to find the man. I waited there for hours and, eventually, the man walked in.

   I ended up meeting with the investors. I was passionate. I didn’t leave anything out. Incredibly, I walked out of the meeting with $30,000, having put up no collateral. I was able to pay the fabric company a few hours before the deadline. I used the fabric to make 500 pillows, and sold them all.

   I went on to grow My Pillow through a successful print-ad campaign that culminated in newspaper advertisements in the New York Times and the Wall Street Journal. Then, in late 2011, the game-changer: the My Pillow infomercial. To pay for it, I and my friends and family pooled $300,000. It became the number one infomercial in the world.

Keeping a promise

   Today, after several years of ups, downs, and growing pains, my company has hit full stride.

   On the My Pillow assembly line, the company now boasts four hundred employees and manufacturing 25,000 pillows a day at the factory in Shakopee, Minnesota, running three shifts. Most importantly, I continue to make good on the “I’m all yours” promise I made to God almost seven years ago.

   The Lindell Foundation, funded by My Pillow proceeds, supports programs for people battling addiction. In addition, the foundation also supports cancer victims, veterans, active duty military members, and other people in need. The foundation also serves as a help center for My Pillow employees.

   When people don’t show up for work, there’s usually an underlying cause. Maybe it’s substance abuse, or a guy’s wife left him after ten years. We’re not just going to throw these people out, because they’re our employees and we’re going to try to help them. That help can include paying for a rehabilitation program or counseling sessions.

   In one case, I found out one of the employees was walking fourteen miles to work.

   We used the foundation to buy him a car. He was leaving his house at 3:00 a.m. to get to work at 6:00 a.m. That’s dedication, and the kind of employee any company wants.

   My foundation’s gift of 1,000 My Pillows will allow as many people to get better rest during their journey to self-sufficiency. This includes Donald Kane, a U.S. Marine Corps veteran living in South Minneapolis at The Salvation Army’s supportive housing facility for veterans.

   After beating his 25-year drug addiction and starting a multi-million dollar pillow company from nothing, Lindell has just one thing to say: “With God, all things are possible.”



Mike Lindell Hearing His Voice Testimony

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