VISION CREATES URGENCY

VISION CREATES URGENCY

 I suggest that what they thought was a vision statement was no more that another strategy point. Vision creates urgency and buy-in among constituents and they will endure great challenges to see it become a reality because they can “see” it. Real vision takes on a life of its own but it always has three characteristics:

  • ·         Vision is visual as it easily creates a mental image to which people can relate.
  • ·         Vision is inspiring as it is something that people want to become real.
  • ·         Vision is simple as it is easily passed from one person to another and to increasingly larger groups of people. Simple means that vision may be   reduced to five words or less.